London, U.K./Singapore (March 10, 2005)–Virgin Radio, in a partnership with music-to-mobile technology firm Sydus, has become the first station to be made available globally via 3G mobile devices. The development makes Virgin Radio accessible to an estimated 14.9 million consumers worldwide, wherever there is a wireless signal.
The service works on selected 2.5G and high-speed 3G mobile devices supporting the Series 60 or Symbian UIQ platforms. There are reportedly 30 compatible handsets currently available from major manufacturers including Nokia and Samsung.
The free software from Sydus, available for download from Virgin Radio, installs a small application on the user’s mobile device that provides access to the station, in stereo, via the hands-free headset. Virgin Radio will be the first station made available, alongside the brand’s two digital stations, Virgin Radio Classic Rock and Virgin Radio Groove.
James Cridland, head of new media at Virgin Radio, said, “This application will enable anyone, anywhere to listen to Virgin Radio simply with the phone in their pocket. This allows us to tap into a huge new audience and keep radio relevant for a new generation of listeners. It places radio at the heart of the 3G revolution.”
The global consumer base of nearly 15 million compatible devices is several times more than the combined total of XM and SIRIUS satellite radio subscribers, and that number is expected to rise rapidly as 3G phones penetrate the market. But last week, Calypso Wireless, Inc. of Miami Lakes, FL announced that the company has developed a new patent-pending technology that will allow users of mobile devices and portable music players to listen to satellite broadcasts on those devices from either satellite transmitters or wireless LAN access points, such as WiFi.
Calypso Wireless, Inc.