London, England (September 27, 2006)–As the dust settles on this year’s PLASA Show, preliminary visitor figures show an increase of 3.5 percent over 2005 (subject to audit), with an estimated 28 percent coming from overseas, although some exhibitors have reported their own “international” proportion was even higher than the show average.
Sir George Martin was the special guest at the PLASA Awards presentation.”We believe the increased attendance at the event is another indication that the entertainment and communication technology industries are in a robust state of health,” PLASA chief executive Matthew Griffiths commented. “Technologies continue to mature and deliver ever more benefits to a wider variety of customers, and the PLASA Show’s preeminence as a launchpad for new products continues to make it a compelling attraction for visitors.”
With 64 percent of visitors surveyed in 2005 saying that their number-one reason for attending was to see new products, the research was confirmed with a host of exhibitors at PLASA 2006 reporting successful product launches.
Martin Audio reported “phenomenal interest” in the products it launched at the show, which included the all-new LE monitor range. International sales manager Peter Owen, speaking on a video report about PLASA on the company’s website, added, “PLASA is a really international show. It’s a big draw for the customers to come here. In fact, I’d say we get roughly a 60-40 percent split with 60 percent being international.”
Larry Busch, marketing manager of ADB Lighting Technologies, commented, “From the moment the show opened on Sunday morning, it was very busy. The stand was constantly full of customers, both end-users and international distributors. We successfully launched five new products, took a lot of orders and did a lot of business. It was a very successful show for us–our busiest PLASA ever.”
Funktion-One’s Dave Bruml reported the company’s new product launches had been the center of attention: “We had another busy and successful PLASA, with the demo room in full swing throughout,” he said. The stand saw visits from numerous international users and distributors, including Japanese, Korean and Chinese representatives.
In addition to the wave of business taking place across the two show floors, there was also formal acknowledgement of the leading product developments in the PLASA Awards for Innovation ceremony, attended by special guest, Sir George Martin, where eight awards–including one to the Dolby Lake processor and another to TiMax’s Track the Actors (TTA) system–were presented in recognition of the design and development work going on across the industry.
Next year’s PLASA Show is slated to take place from September 9-12, with major new initiatives for next year including a new layout, with the show moving to one level and extending from Earls Court 1 into Earls Court 2. According to the association, this redesign will allow for renewed emphasis on feature areas, as well as creating space for future growth and a more innovative approach to the way exhibitions are delivered. Rebooking is already strong, with both current and new exhibitors already having signed for space.