Los Angeles, CA (July 8, 2005)–Award-winning music company Visual Music recently signed a talented group of 10 young composers and artists. Dubbed “Next Gen” by creative director Tom Seufert, an enthusiastic and surprisingly sophisticated group of creative “spirits” has come under Visual Music’s wing.
Topping the list is Devon Seufert (Tom’s 17-year-old son) who has just scored his first national TV spot, “Lifeguard,” for General Mills via ad agency Campbell Mithun, Minneapolis. The Peanut Butter Toast Crunch spot features a fun ska track with horn figures that punctuate the silly antics of a wacky lifeguard. The spot first broke during Memorial Day Weekend.
Tom Seufert has been mentoring a number of young composers and artists, taking them to music technology seminars, their first NAMM Music show in January 2005 and allowing them access to Visual Music’s state-of-the-art Pro Tools studio.
Recent “Next Gen” additions include Andy Grossnickle, a vocalist and recording artist whose ultra-hardcore band, Sect, performed on the Vans Warped Tour; Bear McCreary, an award-winning classically trained composer; The Gone Jahmen Crew, four twenty-something DJs; and The Roundabouts, featuring lead vocalist, songwriter and trumpet player Mike Firestone and saxophonist Ian Anderson, a developing film composer.
Also on the “Next Gen” roster are Elseworth, a five-piece alt “new” rock band from Riverside, CA; Ritual, a four-piece band in its 20s from San Bernadino, CA; Aetrium, a five-piece band from Riverside, CA that performs songs in the style of early Incubus; and Take Hold, an “old school hardcore thrash punk” band.
Visual Music has recently contributed its talent to numerous projects including “The Legend Lives” for Ford (Zubi), “Dice” for Bandai (Colby & Partners), “Journey” and “Umbilical Brothers” for Toyota (Saatchi & Saatchi), “Bodyguard,” “Radio DJ” and “Music Mixer” for General Mills (Campbell Mithun) and a promo for “Casino” on Fox Television.