Charleston, SC (April 29, 2009)–According to a national survey by American Media Services, internet-only radio is rapidly gaining acceptance while regular radio is maintaining its audience.
The latest AMS Radio Index shows that 27 percent of Americans say they have listened to internet-only radio. This includes 47 percent of young adults 18-24 and 34 percent of those under the age of 50.
In the survey, 73 percent said they are listening to the radio about the same as or more than they did five years ago. Dating back to the initial AMS Radio Index in January, 2006, the number saying they’re listening to the radio as much or more than five years earlier has remained remarkably steady.
“Our latest survey shows the continued vibrancy of radio,” said Edward F. Seeger, AMS chairman. “Online radio is an increasingly important medium. Regular radio is holding its own. The two media offer choices that are compatible and complementary of each other.”
Nearly half the homes in America now have WiFi, or wireless internet service, the AMS survey found. Home WiFi service increased from 37 percent in the September 2008 survey to 48 percent in the current survey.
Those expressing interest in having internet service in their vehicle increased from 37 percent in the September 2008 AMS survey to 46 percent in this latest AMS Radio Index. Among those who have listened to internet-only radio, 46 percent expect to listen to it in the future on an internet connection in their vehicles, and 74 percent say they would listen to internet-only radio more if their vehicle had an internet connection. Even among those who have never listened to internet-only radio, nearly half (48 percent) say they would be prompted to listen if they had a connection in their vehicle.
Those surveyed prefer to have access to internet-only radio at no charge. However, 23 percent said they are willing to pay a monthly subscription charge of $8 or less to listen commercial-free.
American Media Services