Duluth, GA (April 30, 2009)–Wegener Corporation presented its MicroCasting programming model for national radio programmers and new ShowShifting file-based distribution solution for radio networks at the 2009 NAB Show.
Wegener’s new MicroCasting programming solution aims to help national radio programmers move one step closer to “station in a box” operations by providing affiliate stations with highly customized content tailored to their individual markets. The approach is said to provide the ability to combine national programming with local content and local automation schedules without a localized automation system. The MicroCasting workflow is achieved through file-based broadcasting, advanced network control, satellite and terrestrial network connections, and automation-friendly receivers.
Using the Wegener iPump 6420 audio media server, a single 1RU appliance installed at affiliate stations, in combination with the Compel network control system at the network operation center, personnel no longer have to handle custom CDs, schedulers, content servers, and affiliate automation equipment. New custom network feeds allow affiliates to retain all normal network scheduling features, including local ad insertion, local liners, downstream equipment cueing, and RBDS data. The new workflow reportedly streamlines radio networks’ ability to tailor the audio to the station’s needs as well as the ability to integrate local talent with the network content-without the restriction of hard timing the local elements. MicroCasting is implemented as an optional software upgrade to iPump 6420 audio media servers.
Also for radio networks, Wegener’s ShowShifting allows affiliates or the network operators to control when individual programs will play out of networked iPump 6420 audio media servers. The feature allows playback of key programs at multiple times and on different days.
As a result of the file-based broadcasting distribution, ShowShifting reduces the need for networks to rebroadcast a particular show multiple times to accommodate affiliates that want to broadcast the show locally at a different (or additional) time slot. This creates significant satellite transmission bandwidth savings when compared with linear operations.