Dave Wiggins.Berkeley, CA (April 2, 2008)--Professional audio veteran Dave "Wiggy" Wiggins has joined Meyer Sound as its director of marketing for Europe. In this newly created position, he will be responsible for planning and executing strategic marketing efforts that will further promote Meyer Sound in Europe and help serve the needs of the local markets. Wiggins will work closely with Meyer Sound's marketing department in Berkeley and with the sales force throughout Europe.
"As we continue to grow our customer base in the European market and experience an increasing demand for Meyer Sound products in the region, it's essential for us to bolster our marketing efforts there as well," says Helen Meyer, executive vice president of Meyer Sound. "Dave is an extremely knowledgeable and well-connected member of the professional audio industry who carries a lot of influence in the European market. It's a privilege to have him join the team at Meyer Sound to lead this effort."
Wiggins comes to Meyer Sound after nine years as the international sales manager for Midas and Klark Teknik, where he oversaw the executive sales and marketing responsibilities for both brands in 35 European territories. A member of the U.K. and international pro audio industry for the past 15 years, Wiggins got his start with LMC Audio Systems Ltd. in London.
"Meyer Sound has captured my admiration and respect from the time I entered the industry, and I'm extremely pleased to be joining the company," says Wiggins. "Coming from working with such a well-respected brands as Midas and KT, there are only a few companies who share the same brand values of technical excellence, innovation and customer service. This is a tremendous opportunity and exciting challenge for me. Meyer Sound is a unique company with a promising future, and I'm looking forward to ensuring the company reaches its full growth potential in the European market."
"We are very excited to have Wiggy join our team," says Rachel Archibald, Meyer Sound's director of marketing. "His sales expertise and knowledge of the professional audio market make him the perfect choice to lead our marketing program in Europe. We're thrilled to have him on board!"
Wiggins is based in the U.K. and can be reached by e-mail at email@example.com, or by phone at +44 (0) 7800 852666.
Meyer Sound Laboratories