WLS-AM Benefits from 25-Seven ATM

Boston, MA (April 14, 2010)--25-Seven's Audio Program Manager (ATM) has helped WLS-AM in Chicago increase listenership and local advertising.
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Boston, MA (April 14, 2010)--25-Seven's Audio Program Manager (ATM) has helped WLS-AM in Chicago increase listenership and local advertising.

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According to WLS-AM's senior technical producer Michael Garay, "The ratings come as a result of 'great sounding radio' achieved by our ability to hold off syndicated programs and newsfeeds. Our rejoins from breaks in syndicated shows are flawless, with no local content stepping on syndicated hosts."

ATM is a real-time time-compressor and time-shifter that lets stations "pause" live radio, insert new material, then seamlessly return to the original program with no loss of content.

"Rather than watching the clock during every local report," said 25-Seven president Geoff Steadman, "ATM allows local service elements at WLS to take a few extra seconds to give the whole story. WLS also benefits by being able to air breaking news stories without truncating scheduled program segments using ATM to delay and precisely cue up the live element's start."

Garay also reports that ATM has given WLS the ability to add local inventory to syndicated programs without having to miss any show content. "We have successfully inserted additional minutes of local paid advertising in an hour and still have time to cover breaking news and air extended weather forecasts - all while hitting the top of the hour on the nose."

25-Seven Systems
www.25-seven.com