New York, NY (June 7, 2004)–Six Feet Under‘s dysfunctional Fisher family recently took a break from the funeral home business to star in a quirky promo campaign heralding the 2004 season. Wonderland Productions, the Soho-based creative editorial and production boutique, provided editing, finishing, sound design and mixing services for the project.
Wonderland owner, Emmy Awarding-winning producer/editor Bill McCullough, cut a pair of 30-second teases and a 70-second and a two-minute music video version of the promo. Directed by Maurice Marable, the spots follow the cast members on a trip to the supermarket, where Nina Simone’s rendition of “Feelin’ Good” plays on the loudspeaker as an unexpected scenario unfolds.
The biggest challenge was integrating the vintage Nina Simone recording into the action as a believable element, setting the tone and pace. “I did a lot of music editing on the song,” notes McCullough, who worked closely with HBO creative director Robert Priday on the project. “It’s supposed to sound like it’s coming through the store loudspeaker, so the first 15 seconds are very mysterious and distorted then it kicks in with a big, clear sound.”
Wonderland’s composer/sound designer/mixer John Wiggins created the sound design and provided audio postproduction services for the package. “I ran Nina’s voice through Amp Farm, a Pro Tools plug in, to get the kind of distortion that makes it sound like her song is on the supermarket loudspeaker. Then there’s a change of gears both visually and sonically; the characters seem to come to life, and the real song begins.”
Six Feet Under is the latest project in Wonderland’s continuing relationship with HBO that has previously included promos for Def Poetry Jam, On the Record with Bob Costas, Carnival and Angels In America, and their recent network promo campaign, Water Cooler.