Katonah, NY (February 4, 2009)–In an era marked by studio closings and sizeable dips in major label revenue, signs of a resilient independent studio community bear witness to the health of niche-oriented studio owner/operators. The 1,060 square-foot Sweatshop Studios was recently completed by the Walters-Storyk Design Group.
“As the owner of a small business, I learned the value of performing due diligence early on,” says Sweatshop owner Shaul Dover. “When my son Edan and I considered the ramifications of building a recording studio, our two priorities were an architect/acoustician who could develop a studio that would meet the requirements of a sophisticated client base; and a business plan that would lead us towards a return on our investment. Our initial sessions have convinced us that the studio has excellent prospects for fulfilling its mission.”
As the owner of a large residence in semi-rural Katonah, Dover had more than adequate space to accommodate the facility. A search for a design firm led him to WSDG. “The key for me was to create an environment where artists could focus on their creativity,” he says. “The vibe is as important as our collection of analog and digital gear. We spoke with a number of architects, and were impressed with John Storyk. His work on the Jazz At Lincoln Center Complex was particularly meaningful, as we plan to focus on a jazz-oriented client base.”
Pictured in Sweatshop Studios
control room are: (seated) Shaul
Dover, (standing, l-r) Edan
Dover and Osi Mizrahi.
“This is a full room-within-room design with concrete slabs, IAC doors and lots of glass,” Storyk reports. “We took great care in tuning the rooms to ensure the accuracy of the reverb and frequency response. We recommended high-quality wall and ceiling treatments and mid-frequency diffusers. Sweatshop is already working with some interesting new artists and the material we’ve already heard out of this room has been impressive. Sweatshop is the real deal. They built a pro room and they’re using it well.”
Sweatshop’s two-story, 400 square-foot live room is outfitted with a Steinway Boston grand piano, Hammond B-3 and two 50 square-foot iso booths. The studio is outfitted with Dynaudio BM15A 5.1 surround speakers with BM12S subwoofer; Dangerous Monitor Control with ST and SR Expender; a Studer A800 tape machine controlled and synchronized with Euphonix System 5-MC; Nuendo; Pro Tools|HD 7.3 and LE 7.3; Logic Pro 8; and Lynx Aurora converters.
Sweatshop Studios is represented by sales and marketing executive Osi Mizrahi. The studio recently launched a Facebook Idol search for new talent. Unsigned artists are invited to submit an original song or YouTube video in any genre to http://apps.facebook.com/idolcompetition between now and March 31. On April 15, 15 finalists will be posted on Facebook. These will be winnowed down to five candidates via an online vote to be tabulated by April 30. The grand prize winner will receive a production deal including a professional recording session at Sweatshop Studios; digital distribution, promotion and marketing to record labels and a performance at a live venue.
“We are as committed to developing worthwhile talent as we are to providing established artists with first-class recording capabilities,” Shaul Dover concludes. “Sweatshop represents an affordable alternative to New York City facilities. We’ve built a comfortable and totally professional studio, and we?re ready to start making music.”