Minneapolis, MN (August 18, 2005)–When acoustic products work well, no one comments about them. That’s how Steve Levens, director of engineering at Worldwide Shopping Source (WSS) Media in Minneapolis, knows the SONEXclassic colortec Panels from illbruck Architectural Products are performing as planned.
“No news is good news when it comes to acoustics in a broadcast studio,” said Levens. WSS Media is a live television home shopping network, in conjunction with an extensive Internet shopping site. WSS broadcasts live 24 hours a day, 365 days per year on the internet and cable television broadcasts. The Minneapolis-based company began broadcasting in February 2005, offering products from around the world.
Levens and his crew installed 1,400 square feet of SONEXclassic colortec Panels in the WSS Media studio, control rooms and audio voiceover booth. The WSS Media facilities were existing construction and had not been acoustically treated. This created the challenge of improving the live end/dead end acoustical characteristics of each of the various rooms.
The studio includes a modern, sleek set with wood floors and podium. Off-camera the studio features cement-block floor and walls. SONEX Panels, placed behind-the-scenes, absorb reflected sound as well as background noise emanating from equipment and people.
The small audio voiceover booth has parallel sheetrock surfaces on the walls and ceiling with a carpet floor, which are not conducive to optimal acoustics for recording. Treatment with SONEX products created a proper surrounding for taping clarity.
“My goal was to reduce reverberation to an unnoticeable level,” said Levens. “I had used SONEX previously in broadcast facilities and been happy with it. After the SONEX product was installed in WSS Media broadcast facilities, we noticed a huge improvement. Going live with broadcasts around the world, we wanted everything to sound just right.”