Los Angeles, CA (August 8, 2007) -- Yahoo! Music has selected a Solid State Logic AWS 900+ Analogue Workstation System and a C200 Digital Production Console for an expanded and upgraded facility that will help produce Yahoo's growing body of exclusive content.
The upgrade to Yahoo!'s Santa Monica-based facility addresses a surge in production, explains Ian Dittbrenner, director of studio and content operations for Yahoo! In addition to creating content for Yahoo! Music's abundant programming, including Nissan Live Sets, Pepsi SMASH and Who's Next, production is now shared across all Yahoo! divisions.
"We produce feature performances in-studio, live performances in venues, lifestyle pieces and much more," says Dittbrenner. "In our landscape, Yahoo! does the best-quality production and is the No. 1 music video-streaming website on the planet. The decision to purchase an AWS 900+ and C224 was a no-brainer."
Along with a new Pro Tools system, Yahoo! Music's AWS 900+ was acquired through Pepper Denny of GC Pro, the professional audio division of Guitar Center. The AWS 900+, Dittbrenner says, "is the only console in its class. Nothing in comparison comes close to it. It sounds like an SSL, feels like an SSL--it is an SSL, and for an amazing price. As far as content production goes, it's the top of the line. I had my eye on the AWS 900+ for some time, and when the opportunity arose I jumped on it."
The C200 was chosen to meet the fast-growing content demands at Yahoo!, Dittbrenner continues. "The C224 is for one of our current music studios," he notes. "The C200 offers a very simple, ambidextrous solution in a medium- to large-format console. We are not a traditional production outlet: we don't have a huge production and post-production department. The flexibility and ease of the recall and automation of the C200 is key. The simplicity in going from production to post that it offers was a big selling point."
Solid State Logic