Yankee Group Unveils Five-Year Forecast for Consumer Portable Device Adoption

Boston, MA (October 27, 2005)--Yankee Group announced the availability of the U.S. Portable Entertainment Forecast, which predicts consumer portable device adoption and spending through 2010. Featuring key consumer trend data in the video, music and gaming segments, the 5-year forecast provides analysis for addressable markets, consumer adoption and revenue.
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Boston, MA (October 27, 2005)--Yankee Group announced the availability of the U.S. Portable Entertainment Forecast, which predicts consumer portable device adoption and spending through 2010. Featuring key consumer trend data in the video, music and gaming segments, the 5-year forecast provides analysis for addressable markets, consumer adoption and revenue.

According to the forecast, by 2009, the portable game business will be worth $2.3 billion. One-half of all portable music players will be phone hybrids by 2009, yet these phones will account for only one-third of the portable music service revenue. Dedicated digital audio devices will continue to be used more exclusively for their single purpose. Game hand-held devices and phone hybrids will garner near equal share of revenue by 2009, the report predicts.

According to the U.S. Portable Entertainment Forecast, the convergence of wireless handsets and CE devices will force wireless handset manufacturers to both compete and partner with consumer electronics manufacturers.

"Within this new market dynamic, it will be crucial for companies to have a firm grasp of consumer behavior and the competitive landscape," said Mike Goodman, Yankee Group, senior analyst, media and entertainment strategies. "The major players must understand who will lead and who will follow in order to successfully plan future strategy and appropriately target their investments."

The U.S. Portable Entertainment Forecast, a Yankee Group Decision Instrument, was created using a combination of primary market data and proprietary research methodologies, provides content owners, consumer electronics manufacturers, wireless carriers, handset OEMs and technology vendors with insight into consumer adoption of portable devices, as well as online and mobile applications and services. Featuring quarterly updated data specific to a client's appropriate market, the forecast ultimately allows carriers, content providers and technology vendors to invest with confidence.

Yankee Group Research, Inc.
www.yankeegroup.com