Detroit, MI (April 23, 2008)–Yessian Music’s New York office recently partnered with Saatchi & Saatchi/New York, Procter & Gamble and UNICEF to create music for a national campaign benefiting children in need of vaccines. Yessian writer Andy Grush composed the original song, “Dreams,” for the campaign.
During its debut, on The Oprah Winfrey Show on Monday, April 7, the TV spot announced that for every purchase of specially marked packs of Pampers diapers, Procter & Gamble will donate a vaccine for one child to UNICEF. Actress Selma Hayek provided the voiceover for the spot, which features vocals by singer Angela McClusky.
With the completion of the “Dreams” song, Yessian has partnered with Pampers and UNICEF to create an extended version that will be downloadable on iTunes and other music services, with all proceeds going to the UNICEF program. The song will also be available on the Pampers website.
“We had a great opportunity to write an original song for a campaign that goes beyond the typical borders of advertising,” says Brian Yessian. “We thought long and hard about ways we could make this song into something really special and get the word out about children who can benefit from these life-saving vaccines creating this song. We turned to music services like iTunes that would have the ability to expose the ‘Dreams’ song to millions of people and in turn give all the proceeds back to UNICEF. This is a great example of how advertisers can take their creative and make a difference in the world we live in.”