Detroit, MI (April 28, 2005)–Yessian has announced the creation of a licensing division called Dragon Licks. The division will operate out of the company’s new Royal Oak, MI studio, licensing songs for commercial, film and television use from a roster that includes emerging and established musical artists from around the world, such as Joleen Belle, Marc Jordan, Paco, Red Letter and Vegas DeMilo. Dragon Licks will be overseen by company VP/director of operations Michael Yessian and executive producer Brian Yessian.
“We’ve been planning this for a while, but were holding out for artists with a distinct flavor before we launched the division,” said Michael Yessian. He added that after extensive research, the company has found artists and bands that are very different from what other houses are offering both stylistically and conceptually. In building the diverse Dragon Licks catalogue, Yessian took the time to establish personal relationships with its artists and labels.
“We’ve been side by side with them as they develop their material, and we’ve been able to take a creative role with the artists we are representing,” Brian Yessian said. While Yessian did not sell anything under the Dragon Licks banner prior to officially launching the division, the company has completed some well-known licensing projects such as Ford’s “Global Anthem” and Buick’s “Dream On,” as well as spots for Heineken and Qwest.
Yessian, which also recently opened a new studio in New York City, has successfully rebranded itself as an expansive creative resource for agencies and production companies. The company’s talent roster also includes Mark Chu, Dan Zank, Andy Grush, Chris Plansker and Danny Beckerman.