Detroit, MI (April 4, 2008)–Yessian Music contributed music and sound design to a new Pontiac G8 commercial via Leo Burnett/Detroit. The spot, featuring a remake of the Peter Gunn television series theme, made its debut at the start of the NCAA March Madness games.
The spot opens to the original video game Spy Hunter with several cars in the infamous street scene. The cars are zipping in and out of traffic when suddenly the back of a semi-truck opens and out comes a non-animated Pontiac G8. The G8 races against other cars–one being a vintage “gangster” car–and outpaces all of them, showing the power of the Pontiac G8’s engine. The Peter Gunn theme music from Yessian set against the video game “feel” of the ad demonstrated a refreshing concept for automotive advertising.
Yessian’s music was skillfully tailored for the cover of the TV theme music in a remix/big band fashion, with composer Michael Schmidt creating the score. The fast-paced computerized visual effects perfectly complement the energetic music score bringing 20- to 30-year-olds back to their arcade days. Jeff Dittenber was the sound designer for the spot.
“It was an incredible feeling to work on this project especially since Spy Hunter was my favorite game growing up…I would play for hours. The day this project started, I went straight home to find my old Nintendo!” said executive producer Michael Yessian.
Sway Studios in Culver City, California, crafted the creative visual effects, with editorial work done by Cutters in Chicago.
As a testament to their effort, videogame website Joystiq raved, ” Spy Hunter, one of the great arcade games of the ’80s, is given proper tribute in the amazing commercial…. The music, the look, the feel … seriously, if we could focus on what car the company is selling for even a split second we might consider buying it.”