Los Angeles, CA (January 12, 2004)–Composer/sound designer Andy Grush, the newest talent to join Yessian Music, recently completed a package of nine holiday spots for GM that stand out from the clatter of end-of-year car commercials thanks to the edgy and stylish approach he took.
Using a melange of holiday-evoking sounds, Grush created a track that includes kids laughing, sleigh bells, and a voice–possibly Santa’s–urging car buyers to shop GM. To create a foundation for the spot, Grush used a recycle-like feature in Cubase SX. Chopping up a drum loop, he “spent a lot of time torturing the audio” by moving beats around before processing them with plug-ins. Grush then added bass and had the bass trigger a low sine wave to round out the bottom.
“I wanted to convey some of the craziness of the holidays and did this by bending a low note on the guitar every couple of bars to make the downbeat feel good,” said Grush. “The true appeal of holiday season was conveyed with church bells, sleigh bells, the lively vocals and laughter.”
The vocals were recorded into a very hot Shure SM58 to get the jolly and distorted sound Grush was after. He then added even more plug-in distortion to custom-fit the track.
Grush, 29, resides in Los Angeles and was on staff with Tomandandy, LA, before joining Yessian in November 2003.