Salt Lake City, Utah (June 7, 2010)--Award-winning producer Andy Zulla deployed the Lexicon PCM Native Reverb Bundle on the freshman album by pop singer Jenna Andrews.
With influences stemming from hip-hop, R&B and pop, Toronto native Andrews had visions of an album with a sound combining a blend of retro-sounding, wet mixes and a contemporary, dry and tight mix. Zulla, a Grammy and Emmy winner, knew he would have to summon the perfect reverb that sounded full and dense, while also having a transparent, non-existent feeling. Having sold his Lexicon 480L and 960 before taking on this project, he hadn't realized that hitting this perfect mix without them would be difficult.
"The problem was once we went for a dense reverb, it became very clogged and heavy; very lifeless yet very apparent," said Zulla, mixer of multiple number-one hits and more than 20 gold and platinum records for artists such as Kelly Clarkson, Jessica Simpson and Rod Stewart.
The PCM Native Reverb Bundle includes seven signature Lexicon reverbs--Vintage Plate, Plate, Hall, Room, Random Hall, Concert Hall and Chamber--with over 950 presets including recognizable classics from Lexicon's immense library of sounds.
"After purchasing every reverb plug-in available as well as libraries and libraries of impulse responses, I realized I could find nothing to replace my Lexicon 480L and 960 reverbs, until now. The new Lexicon PCM Native Reverb Bundle delivers that lush Lexicon depth and fullness that nothing else can even come close to! Back are the days of just pushing up the fader and having the reverb sound instantly great without even trying," continued Zulla. "It has the ability to create lush spaces but at the same time allow the mix to sound dry, tight and modern. We ended up using the PCM plug-in on everything, all over the album."
Zulla and Andrews' completed album, "The Moon And The Stars," on Island Records, will be released in the summer of 2010. Her first single, "Tumbling Down," was released May 17, 2010.