China (September 16, 2015)—People say love makes the world go around, but in reality, it’s probably coffee. Even in China, a country known for its tea lovers, the average person has four cups of coffee a year, and the number is rising thanks to the influx of brands like Starbucks. While it first opened there in 1999, there will be 3,000-plus Starbucks outlets there by 2019, according to The Guardian.
With an eye to becoming the focal point of that growing market, Uni-President Starbucks, a joint venture of Uni President China Holdings Ltd. and the Starbucks Coffee Company, recently aimed upgrade the customer experience in its roughly 200 existing stores by installing Bosch sound systems.
The stores, based in Shanghai and the Jiangsu and Zhejiang provinces, now each have a Bosch PLENA economy (PLE) mixer amplifier, LB2-UC15-D compact cabinets and other Bosch loudspeakers, applied indoors and outdoors as circumstances dictated. The same systems will also be used in the 300 new stores that are expected to open in the course of this year.
Bosch Security Systems