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60-Sec Interview: Sean Sennott

Q: What is your new position, and what does it entail?

Sean Sennott
FDW Corp.

Q: What is your new position, and what does it entail?

A: My new position is vice president and general manager of FDW Corp. I am responsible for all aspects of operations of the business.

Q: How has your background prepared you for your new role?

A: I am relatively new to the music industry; however, I spent my previous 20 years managing retail businesses—all of them family-owned and multiple-location businesses. My background includes managing large, diverse staffs and overseeing intricate operations. What we sell on a daily basis may be different from what I have sold in the past, but the concepts are the same. I still focus on providing great customer service quickly and efficiently.

Q: What new marketing initiatives are we likely to see from the company?

A: The industry is changing, and there is so much transition in what manufacturers are doing. Everyone seems to be expanding into new areas or contracting product lines to save money. This is a very challenging time for our customers, who are mostly integrators, contractors and installers; and my team needs to be on top of product changes, which seem to be happening faster and more frequently. Our customers need the equipment that will help them get the job done, and we are here to help them find the best gear for the job at the best price.

Q: What are your short- and long-term goals?

A: I feel good about what I have accomplished since taking over FDW Corp and have built a solid team of friendly and knowledgeable sales people who genuinely care about our customers. We have focused on clear communication and take pride that most of our new customers quickly develop into long-standing relationships. Moving forward, we want to broaden our customer base and become an important distribution partner with our manufacturers. We can drive business on the contracting side, but we also need to be a strong partner to our suppliers as well. Frequent and open communication helps make sure our suppliers and customers are happy with what we do on a daily basis.

Q: What is the greatest challenge that you face?

A: The slow economy is a huge challenge. We distribute gear on a wholesale basis to integrators and installers. When there are fewer building projects, there are fewer jobs, and ultimately fewer people needing gear. Growing business in a struggling economy is very tough right now.

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