60 Second Interview: Greg Parkin Iron Mountain Entertainment Services

Q: What is your new position, and what does it entail?
Author:
Publish date:

Q: What is your new position, and what does it entail?
A:
As director of Digital Solutions, my role is three-fold: leading the Studio Operations teams in Hollywood, New York and Pennsylvania, with more cities coming online in 2017; leading the Digital Initiatives for Iron Mountain Entertainment Services, including our Digital Content Repository (DCR); and building out our visibility within the multiple entertainment markets we serve, such as Film, TV, Sports and Music.

Q: How has your background prepared you for your new role?
A:
My background is in music and throughout my career, I have had substantial experience in almost every seat there is. I have worked as a musician, producer, engineer, head of Studios for Capitol Records and eventually as an executive in charge of major-label archives for EMI NA.

As a client of Iron Mountain while at Capitol/EMI, I saw first-hand the care they gave to us as a client and, more importantly, to these treasured assets we are privileged to protect.

Q: What new marketing initiatives are we likely to see from the company?
A:
There will be some marketing to be sure, but our business is based on relationships. We have recently added additional markets to our portfolio, namely in Sports and Advertising. Our approach there has been to hire the best in the business and build out on those relationships along with visuals and success stories to get the word out about the breadth of services we offer.

Q: What are your short- and long-term goals?
A:
My short term goals revolve around a fresh set of assets and storytelling to show what we actually do. Our engineers and subject matter experts are some of the best in the business. We want to highlight their talent, experience and, most importantly, the trust our clients put in them to keep legacies alive well into the future. My long term goals include expansion into additional markets and cities. This includes new build-outs across the country. Expanding our studio operations gives them an onsite solution to delivering their life’s work well into the future.

Q: What is the greatest challenge that you face?
A:
Evolving technologies and aging technologies will keep us in business for a very long time. We have to keep a stable of machines that span the length of media history. In addition, newer technologies like LTO upgrades have us constantly laying out track ahead for our clients. Our DCR solution actually handles data migration of that nature for 50 years with zero bit loss.