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60-Second Interview: Mark Posgay

Q: What is your new position, and what does it entail?

Q: What is your new position, and what does it entail?

A: My new role is sales director for Harman Professional in the United States. In this role, I will be responsible for streamlining sales and support operations for the entire U.S. market. This involves working with our Harman regional sales teams and independent rep firms to ensure we are doing everything to keep customers in all markets successful and happy.

Q: How has your background prepared you for your new role?

A: I have a wide range of sales and management experience in Pro Audio and MI. I think my past experience working with manufacturers, distributors, retailers and end-users has provided me with a strong understanding of the expectations of our sales teams across Harman Professional and what it will take for us to continue strong growth. Also, I am very passionate about this industry, and love that what we all do at Harman essentially helps to create and share music on so many levels.

Q: What new marketing initiatives are we likely to see from the company?

 A: Harman has a strong track record of strategic marketing programs that dovetail and provide direct support with our sales efforts. Part of my role will be to ensure we have a deeper understanding of our customers’ challenges and opportunities on a dayto- day basis. Additionally, we are going to pay close attention to our core markets, while at the same time aggressively attack new vertical markets that are in need of better-sounding and higher-quality audio equipment.

Q: What are your short- and long-term goals?

A: In the short term, I want to make sure Harman Professional is continuously striving to be the best sales team in our industry. With innovative brands such as JBL, Crown, AKG, Soundcraft, Studer, Lexicon, dbx, and BSS, the company is strategically placed to offer the best system solutions for our customers. Also, Harman has what I consider to be the best sales force in the industry-our regional sales managers and independent reps are second to none. In the long term, everyone at Harman Professional is going to work hard to ensure there is a single point of contact for our customers. This will make Harman more efficient in terms of providing dealer service, processing orders and fulfilling product needs.

Q: What is the greatest challenge that you face?

 A: I believe our industry will have to contend with a recovering economy over the next year, which means all of us at Harman Professional are going to have to work harder than ever to meet our goals for growth and development. Harman’s record of success shows that good companies and great products will outlast any short-term setbacks.