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60 Second Interview: Tylene “Ty” Robinson

Insights from Tylene “Ty” Robinson, director of sales and marketing at Symetrix.

Tylene “Ty” Robinson
Tylene “Ty” Robinson, Director of Sales and Marketing, Symetrix

What is your new position, and what does it entail?

My new position as director of sales and marketing puts me in a position to be a catalyst for our marketing and global sales teams, allowing Symetrix to be nimbler and more effective in cohesive sales and marketing efforts. I oversee and partner directly with our regional sales managers across the globe as well as leading our internal marketing and inside sales teams. These teams enable a smooth process for order entry through fulfillment, sales enablement, sales operations and marketing with a high-performance mentality.

How has your background prepared you for your new role?

My background is a varied evolution of skills that I lovingly refer to as my “mixed bag,” which, when hybridized, come together to uniquely prepare me for success in this role. I started my career as a graphics and web designer and went pretty far down a digital marketing path. Through the eventual leadership of various projects, I pivoted to a period of developing an interest in project management and operations management via Lean Six Sigma. The combination of creativity and understanding of design, plus operational excellence mixed with inherent clubhouse leadership abilities, have aided my natural evolution into this role.

What new marketing initiatives are we likely to see from the company?

We are really excited about some of the barriers we are breaking down with our marketing initiatives. We have aligned and activated our partners globally in amplifying a unified message across the world. Our marketing focus in the coming months will center on what we are referring to as the “Show Me How” initiative. Our goal is to break down the barriers to entry for integrators and end users in utilizing our products, and show them how Symetrix can assist them in providing lucrative value-added solutions.

What are your short- and long-term goals?

My short-term goals are to really empower our teams on the vision and get them running at even higher performance levels. I want to enable and empower the talent we have internally and across the globe. Part of that goal is to get everyone aligned on the Symetrix message. We have a lot to offer and we want the world to know it. As we move from short-term to long-term vision, our teams will be ready to tackle the next big things coming from Symetrix.

What is the greatest challenge you face?

I’m pleased to say that facing great challenges is what keeps me jumping out of bed and excited to come to work every day! My greatest challenge is that there are so many exciting things to tackle and we have so many great ideas—there just isn’t enough time in the day. Every day, we come to work hopping busy and we leave feeling a great sense of accomplishment as we see our efforts growing. In a way, it feels a bit like we are in startup mode.