Q: What is your new position, and what does it entail?
A: My new position at Void Acoustics is Director of Operations, where I will oversee the operations for all aspects of brand development, sales and marketing in North America. This position allows me to utilize my long-term experience in the marketing and sales of loudspeakers to develop Void’s presence and expansion of its partner base in the USA. Void Acoustics is poised for exceptional growth in the USA at this time; I have to say I was quite impressed to see the groundswell of support and enthusiasm for Void products immediately from my first day onward.
Q: How has your background prepared you for your new role?
A: Over the last 35 years, I have had the opportunity to work with some wonderful mentors in the expansion of several “British brands” in the USA and Canada. My time working with fantastic members of these companies allowed me to hone my skills and achieve ever-growing levels of success in the Americas. I am really pleased to have a new opportunity to continue this tradition with the markets we plan to expand into in the coming months and years.
Q: What new marketing initiatives are we likely to see from the company?
A: First off, we are planning several regional events in Q1/Q2 that will culminate in exhibiting at InfoComm 2017 in Orlando, FL for the first time. A demo room has been secured and we look forward to offering an opportunity for audio professionals to experience these exceptional speakers first hand.
Q: What are your short-and long-term goals?
A: Short term, we need to get up to speed with all of the various products currently in the range. Void Acoustics already has many offerings with unique designs and market-leading technology, and we anticipate expanding the market sectors in which we can effectively compete. Our long-term goals are to continually expand and develop our partner network, including all categories of integration and live production companies. I will be increasing the awareness of the Void brand and tell the compelling story about why it has achieved such rapid growth and success around the world.
Q: What is the greatest challenge that you face?
A: The market is ready for new opportunities that can be successfully implemented with Void products and I’m sure my biggest challenge will be time to take advantage of them as there are only 24 hours in a given day and I need to maximize at least 23 of them.