Q: What is your new position, and what does it entail?
A: As president, I oversee every aspect of the company operations in Sales and Marketing as well as Manufacturing Production. I also oversee Global Distribution. I also work closely with founder Jerry Harvey in planning and voicing new products.
At Jerry Harvey Audio, we have two very different and distinct market segments we service. First and foremost, the Pro Music industry, which is the company’s roots. We provide In-Ear Monitors for artists such as Pitbull, Fleetwood Mac, Garth Brooks, Mick Jagger and Lenny Kravitz, to name just a few. Also, the very fast growing Audiophile market.
Q: How has your background prepared you for your new role?
A: I started out my audio career as a live monitor engineer and actively worked with worldwide touring acts from 1971 to 1983. During those years, I worked for Waylon Jennings, Aerosmith, Willie Nelson, The Commodores P-Funk and others.
When I left working on the road, I followed my obsession for audio quality into high-end home audio manufacturing. I started out in Sales and Marketing and quickly moved to Executive Management. Over the years, I have held management positions at Snell Acoustics, Threshold, Meridian Audio and Cardas Audio. My last position was at Monster Cable, where I had a key management role with the Beats by Dr Dre design and rollout. So I guess you could say I have a very unique set of skills, having worked in both Consumer and Professional Audio.
Jerry Harvey himself is a monitor engineer who started his career with Van Halen, and all our representatives in the field are working MEs for acts such as Maroon 5, Justin Timberlake, The Tonight Show and others. So we like to say we are a company of monitor engineers building IEMs for monitor engineers.
Q: What new marketing initiatives are we likely to see from the company?
A: At Jerry Harvey Audio, we are a very Product/Performance-based company. All of our products are designed and built in the US. Our IEMs are handbuilt, custom-molded products. Our main business, as I said, is for touring professionals. Our designs are driven by and proven on live stages all around the world.
All of our IEM products are on the upper end, performance- and pricewise. We have no intention of marketing lower-end, mass-distributed products.
While up until now, we were only building custom-molded IEMs, we have now introduced a line of “Universal fit” IEMs and both the consumer and music industries have really jumped on this new category for us. Orders are through the roof. These consumers are music lovers that demand the highest playback resolution, such as DSD and 24/96 files. These Universal Fit products are still hand-built one at a time.
Q: What are your short- and long-term goals?
A: Our goals both long- and short-term are much the same: on the pro side, to continue to produce cutting-edge products along with providing the customer service that touring professionals require—i.e. “someone stepped on my IEMs and we have a show tonight in Oslo.” We must be able to react quickly to these situations. On the consumer side, we will create products that allow them to get the most from High-Resolution Audio files.
Q: What is the greatest challenge that you face?
A: We are very fortunate that we are experiencing double-digit growth. That said, growing the company and still retaining that core philosophy of handbuil, high-performance products is a major challenge. Many companies in this kind of growth mode tend to lose their original mission.