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60 Seconds: Bob Todrank Harrison Audio

Q: What is your new position, and what does it entail?

Q: What is your new position, and what does it entail?

A: I am the new product strategist at Harrison Audio for the Mixbus DAW and related products. This entails helping with the development and execution of the current marketing/sales strategy as well as a long-term growth strategy for the future of our Mixbus family of products.

Q: How has your background prepared you for your new role?

A: I began my career in pro audio as a musician and recording engineer. I founded Valley Audio, a studio design and supply company as well as Valley People, a manufacturer of pro audio gear, as well as founding Roland US’s Pro Audio division. I have had the privilege of marketing and selling my own company’s products and well as many others in both retail and wholesale environments. I am bringing that broad background and perspective to Harrison. Thankfully, I have known the company and sold their products over the years so I’m familiar with a lot of the great history and technology that Harrison brings to the table. I’m really excited to be working with them.

Q: What new marketing initiatives are we likely to see from the company?

A: Over the next year, we will be talking more about where Mixbus is headed, such as more software versions targeted for specific workflows, hardware devices, more great sounding Harrison plug-ins, all the way up to full Mixbus integration into our large format consoles. We will also be combining some old with many new ideas and concepts into a marketing program that will expose our unique “True Analog Mixing” features and the Harrison DSP sound quality of Mixbus to a much wider audience.

Q: What are your short- and long-term goals?

A: In the short term, I am immersing myself in everything Mixbus, what has been done in the past, reviewing future ideas, and learning the goals of the company. On a longer term basis, I am anxious to help in the development of a rich line of new Mixbus software and hardware products as well as growing our user base and market share.

Q: What is the greatest challenge that you face?

A: As Mixbus is still relatively new in a very crowded DAW market, our challenge is to raise the awareness of the unique features of Mixbus and build our user base for the future. I’m excited by the challenge—this is going to be a fun ride.