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60 Seconds: d&b CMO David Claringbold - ProSoundNetwork.com

60 Seconds: d&b CMO David Claringbold

Q: What is your new position, and what does it entail?
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Q: What is your new position, and what does it entail?
A:
I’m the chief marketing officer for d&b audiotechnik. My role covers all aspects of marketing, communications, product management, market intelligence, brand and platforms.

Q: How has your background pre-pared you for your new role?
A:
My background has been all about people, creativity, business and technology. It’s been a wonderful journey from being a naive beginner who just wanted to make sounds to running one of the world’s most famous venues. And now I have the privilege of shaping the brand of d&b audiotechnik where I have the opportunity to bring all these elements together.

Q: What new marketing initiatives are we likely to see from the company?
A:
Storytelling is at the heart of customer engagement; doing so in an authentic and inspiring way, that not only ticks all the creative and strategic boxes but also drives sales and opens up new opportunities for our customers, is central to my focus right now. We also have some exciting new products to bring to market that will redefine the company.

Q: What are your short- and long-term goals?
A:
My family and I have just moved from Sydney to Stuttgart, Germany so I can work at d&b headquarters, so making it home after work without the aid of satellite navigation is a short term goal, along with getting to know everybody in the company and how they fit into the big picture. Long term, it’s about ensuring that d&b is the most inspiring brand in audio.

Q: What is the greatest challenge that you face?
A:
I think it’s about keeping pace with how the market is evolving and how the technological power of the internet will continue to redefine business models and creative possibilities. At d&b, we call this thinking Sound Futures, a platform of innovation we have designed to shape our ideas and actions so that we continue to advance the understanding of the value that high-quality audio brings to our lives. The audio community has a wonderful opportunity to expand its role in empowering new dimensions in art and experience, but we have to get our value proposition focused and heard in the right arena of influence.

d&b audiotechnik
www.dbaudio.com