60 Seconds: Frank Loyko, Eastern Acoustic Works

Q: What is your new position, and what does it entail?
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Q: What is your new position, and what does it entail?

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A: As the vice president of sales for North America, I’m responsible for expanding sales and distribution throughout the continent. It’s going to be exciting to not only work with EAW’s core product lines—QX, KF, MK Series and more—but also to take a hands-on approach to the continued introduction of the Adaptive Technology line to the live sound and touring markets. Scott Pizzo has been heading up a fantastic sales team supported by Adam Shulman and the in-house Applications Support Group (ASG); I can’t tell you how terrific it is to work with such a knowledgeable and hardworking group of people.

Q: How has your background prepared you for your new role?

A: With more than 30 years in the industry, I feel like I’m prepared for just about anything. In my original role at EAW, when it was in its infancy, I helped build it into the number-one brand in stadiums, touring and clubs—and I have that in my sights again. In addition, my history with EAW translates into an in-depth knowledge of the company. I know EAW. I know the products, the engineers and the sales team. Without a doubt, this makes me incredibly prepared for this position and whatever comes with it.

Q: What new marketing initiatives are we likely to see from the company?

A: It’s a bit early to be making any definite statements, but it seems obvious to me that Adaptive Technology represents the future. EAW’s Adaptive products are changing the game. They sound terrific, offer perfectly tailored coverage in minutes, are easy to hang, take up less space…the list goes on and on. We will continue to build that momentum while supporting our core products like QX, KF and the Avalon CLUB series.

Q: What are your short- and long-term goals?

A: Short term, I want to make sure that, as a sales team, we are providing the industry with the solutions it needs for specific applications. Adaptive, line source, point source—EAW has an amazing catalog of products that not only sound great but are serious problem solvers. It’s our job to make sure that people take advantage of them. Long term? I’d like to build on EAW’s continued success and become the number-one brand in North America.

Q: What is the greatest challenge that you face?

A: There are so many ways to reach people with information. Maximizing the many channels at our disposal to ensure our products are at the forefront of people’s minds is one challenge. I have some ideas that I’m hoping to implement to continue to build our brand. My other challenge may be keeping up with my sales team. These guys are the brightest in the industry, with minds that are built to solve problems—amazingly smart people who think fun is helping design efficient systems with incredible audio quality. Fortunately, I love challenges, so it promises to be a great year.