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60 Seconds: Gene Houck, Audix

Get to know Gene Houck, director of sales at Audix.

Gene Houck, director of sales, Audix
Gene Houck, director of sales, Audix

What is your new position, and what does it entail?

My new position is director of sales. I am responsible for directing all sales activities within the company. This includes developing key growth strategies and action plans, and overseeing our marketing direction to ensure that our objectives are attained.

How has your background prepared you for your new role?

I have been the national sales manager at Audix since 2005. In that role, I managed our outside territory reps, analyzed marketing trends and identified new vertical potentials. I led our expansion into the house of worship market and, more recently, in the commercial installed sound market with our focus on ceiling microphone development for conferencing.

What new initiatives are we likely to see from the company?

For one, we are expanding our sales force here at our Wilsonville, OR, headquarters and manufacturing facility. I feel we have the best outside sales representatives in the industry, as well as a tremendous inside factory support team. This year, to better service our expanding customer base, we will be adding three new regional sales managers (eastern, mid states and western). This will greatly enhance our ability to offer factory training and strengthen our valued partnerships.

Product-wise, this year, we are introducing AVB-enabled models of our range of ceiling conference microphones. We feel it will prove beneficial to provide solutions for both networking platforms, so we have plans to include Dante in the future.

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What are your short- and long-term goals?

Design, innovation and performance are always at the forefront at Audix. In the short term, we really want to fill out our product line. We have a dedicated engineering team working on everything from AVB/DANTE applications to digital wireless and other items in between.

In the long run, we want to continue to have an impact on the success of a live performance, an enduring recording session and improved communications between two or more parties. We want to know that we have been a trusted resource to that end, and have helped to promote our strongly held belief that good sound matters. Great sound is achievable with the right gear.

Related: Audix Debuts New Installed Sound Mics, Pro Sound News, Feb. 6, 2018

What is the greatest challenge you face?

First off, we are a microphone manufacturer making our products in the United States. Keeping manufacturing “on shore” is a tremendous challenge, but it’s one we embrace.

I think the greatest challenge for any manufacturer is being able to identify market and industry trends and to stay in front of them. One of the ways we have successfully accomplished this is to be a company that actually sets new trends. For example, we are known for our great drum microphones. We were the first to introduce drum packs. Now, most microphone manufacturers offer a drum pack, but we will always be the first. The same is true for being the first to offer slender, carbon fiber choir microphone boom systems. Now portable choir mic booms are the standard in houses of worship and schools.

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Over the past decade, we innovated a family of highly sensitive ceiling microphones for conferencing and distance learning. In the beginning, we kept hearing engineers say they hated ceiling microphones. However, with our high-output microphone models, coupled with new features offered by DSP companies, it was a fortuitous marriage of technologies. End users loved the design and performance. As a result, ceiling microphone deployment is at an all-time high, and Audix has emerged as a premier leader in ceiling microphones while continuing to maintain our following for application-specific microphones for live performance and studio recording.

Audix •