Q: What is your new position, and what does it entail?
A: My new position is marketing director for Neutrik USA. I am responsible for all aspects of marketing and brand activities in the U.S. and will support our global message to effectively make a great brand even better. I am already our biggest cheerleader; now I will take that to a new level.
Q: How has your background prepared you for your new role?
A: Years of experience as a business owner prepared me well for this position. It gave me a broad understanding of how business works, how to go to market and the challenges encountered on a daily basis. Over the past six years at Neutrik, I put all of my passion into my work and, as a result, had the chance to get involved in many departments and projects. These years also helped me understand the AVL market and how our users get their information, which is key in today’s digital world. I have developed a good sense of where we need to go in the future.
Q: What new marketing initiatives are we likely to see from the company?
A: Our initiatives will look to make sharing content about Neutrik products and applications more efficient and portable. We need to adapt and improve our content available to the end-user. Our strategy will continue to be geared towards our distributor partners and their channels to the market. The tools we provide them will be expanded. There will also be more focus on the vertical markets Neutrik supports. We want to provide information and expertise to every end-user that needs it in our verticals.
Q: What are your short- and long-term goals?
A: My short-term goal is to ensure brand consistency across all media. My long-term goals include expanding our reach into our vertical markets. I want to provide more value. I also want to work with our customers to help them use our brand to more effectively leverage the value of their brands. Along the way, I know I can help bring new products and ideas to all our existing customers in order to help them improve their products.
Q: What is the greatest challenge that you face?
A: A complicated and changing world. There are trends like consolidation in our existing customer base and new channels to the market that change very fast. The way information is consumed has already changed faster than many people expected. I want to work with all our partners to make sure we keep up. That is much easier said than done, but I am passionate about making it happen.
Neutrik • https://www.neutrik.com/en