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60 Seconds: Kim Franklin, Vice President of Marketing, Listen Technologies

Meet Kim Franklin, Vice President of Marketing, Listen Technologies.

Kim Franklin, Vice President of Marketing, Listen Technologies
Kim Franklin, Vice President of Marketing, Listen Technologies

Q: What is your new position, and what does it entail?

A: As the vice president of marketing at Listen Technologies, I lead the marketing team in implementing and executing campaigns to support the Listen brand and relevance in the global marketplace. I also oversee internal and external communications and public relations to ensure a consistent brand persona and work closely with sales and other stakeholders to develop and implement strategic marketing plans to support revenue and business goals.

Q: How has your background prepared you for your new role?

A: I’ve held several marketing positions and learned firsthand the many skills needed for a successful marketing team. I’ve also had the privilege of working on both small and large teams, which has given me the opportunity to challenge myself to grow as a leader.

Q: What new marketing initiatives are we likely to see from the company?

A: One important initiative is to share our vision for creating better experiences. At Listen Technologies, we firmly believe that everyone deserves the same great listening experience, and our products help people connect in a variety of environments, including classrooms, medical settings, courtrooms, manufacturing facilities, entertainment venues, on tours and in houses of worship.

Q: What are your short- and long-term goals?

A: One of my short-term goals includes supporting our partners as they rebuild their businesses and look for new ways to use technology to foster safer and better communication. It’s also important to me to share the Listen story of creating better experiences to foster engagement and inclusion. Being included is essential to human connection, and our technology makes it possible for everyone to hear and engage—regardless of whether they have hearing loss, speak a different language, or are having a hard time hearing because of distance, background noise, poor acoustics or face coverings.

Q: What is the greatest challenge that you face?

A: One of the biggest challenges we face is the uncertainty of business as we know it. Finding unique ways to connect and engage with our partners will be instrumental in our success and theirs. We have a great team with great partners and I am sure we will continue to innovate not only our products but the way we do business. We also will continue to deliver outstanding customer experiences.