Q: What is your new position and what does it entail?
A: My position is senior director and VP worldwide sales for the Harman Professional Signal Processing Business Unit. I have a strategic responsibility for worldwide sales for the BSS, dbx, Lexicon and DigiTech brands, working with each of the Harman regional sales offices worldwide and domestically in the U.S. In addition, I manage worldwide sales promotions, global pricing and customer relations both internally and externally working closely with sales operations, marketing and engineering.
Q: How has your background prepared you for your new role?
A: I’ve been with Harman for over 10 years, handling sales for most of the Professional Group Brands both domestically in the U.S. and internationally, and in the industry professionally for 25 years. I have faced many challenges and experienced both success and failures. Having run my own business in the past, retaining an entrepreneurial spirit is vital to future success. As the world changes and our industry changes with it, having that experience will be a real benefit to our business and our customers.
Q: What new marketing initiatives are we likely to see from the company?
A: Harman has placed a strong emphasis on the development of our sales networks in emerging markets such as Brazil, India and China. We will continue to build our presence in these countries with new lower-cost products that are geared toward those markets. However, it is more important than ever for our global businesses to design products that solve problems or create something that doesn’t exist right now that is a benefit to our customers. At Harman, we have the resources to do that and you will continue to see state-of-the-art, pioneering technology that inspire us and create new business opportunities for us, and our customers.
Q: What are your short- and long-term goals?
A: In the short term, we will continue the expansion of our sales and distribution in the key emerging markets. They represent major growth opportunities for Harman that are important to our long-term future. My long-term goal would be to further extend our audio networking and signalprocessing footprint in the transportation and conferencing markets, and we will continue that momentum with new products that will be introduced in 2012 and beyond.
Q: What is the greatest challenge that you face?
A: Customer relationships throughout the supply chain are vital to the success of any B2B business today. The global economy forces rapid and constant change, and we rely on our route to market and our relationships with our customers more than ever. I will continue to maintain and improve on what we already have here at Harman Signal Processing. The economy has forced change on many businesses, and we have had to move quickly at Harman to be in the extremely strong position we are now in. For me, going forward it’s about stability, relationships, growth and profit for our B2B business partners and value proposition and return on investment for our end-users.