60 Seconds: Roscoe Anthony, Renkus-Heinz

Q: What is your new position and what does it entail?
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Q: What is your new position and what does it entail?

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A: As President of Renkus-Heinz, I’m responsible for the performance of the corporation. That includes orchestrating our global direction across the breadth of all our vertical markets, overseeing our existing and upcoming legendary product lines, and of course, managing our manufacturing operation here in California.

Q: How has your background prepared you for your new role?

A: My resume includes 20-plus years in the audio industry, with management positions at JBL Pro, Tascam, SKB and Califone. I’ve been on teams that have developed and launched industry‐changing technologies and products, and have helped to develop a wide range of award‐winning marketing and sales programs. That background, as well as presidencies over four thriving corporations, has given me a unique and deep perspective on managing as well as driving the strategic direction for the future of Renkus-Heinz.

Q: What new marketing initiatives are we likely to see from the company?

A: We are a de facto leader in digitally steerable array technologies, and we’re very active in promoting those products, which offer a number of technological advantages over the competition. And over the next three months, we’ll be introducing some products that are a mix of evolutionary and revolutionary. Stay tuned.

Q: What are your short and long term goals?

A: In the short term, to reconnect with the many great people I’ve worked with in the Pro Audio community, and to listen and learn from all of the Renkus-Heinz stakeholders, so that my contribution to the corporation can maximize the value proposition for our customers. In the longer term, I intend to lead the Renkus-Heinz team to a new generation of innovative products that will forge new ground and provide end users with the performance they demand.

Q: What is the greatest challenge that you face?

A: The accelerating new product development here at Renkus‐Heinz. As the company continues to grow in sales around the globe, the need to stay ahead of the increasingly complex product demands requires focus and drive.