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60 Seconds with Anna Csontos of QSC

Get to know Anna Csontos, executive vice president, chief of staff and chief market officer at QSC.

Anna Csontos

What is your new position, and what does it entail?
I have a diverse set of responsibilities. As chief of staff, I work closely with our teams to formulate our overall corporate strategy and oversee the execution of major business initiatives such as business model transformations, customer experience and others. As chief market officer, I lead our sales teams for our three businesses—Systems, Cinema, and Live Sound—in the Americas, and guide the global technical and support teams and our global pricing efforts. Finally, I work closely with our teams around the world on multinational expansion and coordination for our businesses.

How has your background prepared you for your new role?
Before QSC, during my time in management consulting, I served many Fortune 500s and other large enterprises in dozens of industries. I feel very fortunate to have garnered a broad business background across several geographies and various functions, which has certainly come in handy at QSC across our multinational business and with the variety of initiatives we have. In my nine years with QSC, I have had many different roles and have been involved in various parts of the company, so I have a thorough understanding of our long business legacy, strong capability foundation and future business aspirations.

What new initiatives are we likely to see from the company?
QSC is on an amazing growth journey. In the coming years, we will continue to advance our technology leadership in each of the markets we serve. In the AV industry, we clearly see the seismic shift toward customer lifetime value, managed services, and the need to equip customers with relevant data to optimize their investments. Customers are not buying hardware or software pieces anymore; they are looking for ecosystem solutions and skilled business partners who can deliver repeatable, relevant and unique experiences—the wow moments—for them. We are very much focused on highlighting the benefits of this new business approach, cultivating a strong channel partner network, and providing the tools, technologies and support to make that a reality.

What are your short- and long-term goals?
If you have been watching QSC lately, you know that we’ve introduced a number of groundbreaking technologies, so in the short term, our goal is to work with our teams and customers to proliferate these new products into the market and help deliver exceptional experiences for end users.

In the long term, we are looking to vastly expand our business by fostering the continued success in the Americas and enhancing our presence in key geographies around the world to realize new and additional business opportunities. Our goal is to strengthen our global market reach and support infrastructure with the opening of new offices, training centers and experience centers around the world.

What is the greatest challenge you face?
QSC has experienced tremendous growth over the last several years. With this comes the need for more talent—hiring people who are excited to work in a fast-paced environment and willing to put the customer first, all within a culture that values working hard and having fun. I want to preserve this unique and special place (we’ve been around for over 50 years) while fully supporting the undeniable growth of our last few years. I love seeing our teams grow and challenge themselves to tackle new responsibilities while delivering some of the most innovative solutions and technologies we’ve ever produced. All of us at QSC have a unique opportunity to carry forward a legacy of technology innovation, transformational mindset, and a cultural foundation for talented people to collaborate, create, and thrive. The QSC journey continues!