What is your new position, and what does it entail?
My new position is vice president of sales, Americas. I am responsible for managing and growing d&b audiotechnik sales in North America.
How has your background prepared you for your new role?
I have been in sales and sales leadership positions in the professional audio industry ever since I graduated NYU well over 20 years ago. I have served all professional audio vertical markets at one time or another: MI, studio, integration, touring and so on.
What new marketing initiatives are we likely to see from the company?
Our overall goal is to grow d&b brand awareness, with an expanded focus on the systems integration market, and to welcome more customers to the d&b experience. We will focus on our Soundscape system, a d&b toolkit that provides an entire audience an unparalleled listening experience. We will also introduce a major campaign in support of our new KSL Series. Shortly the company will open a new Southern California facility. We plan on an increased trade show presence in the U.S. market, too. d&b makes the best loudspeakers in the industry, and via traditional marketing and sales methods, our plan is to raise the awareness of the d&b value proposition while growing sales.
What are your short- and long-term goals?
For me, short-term goals are to wrap my arms around the d&b product portfolio, immerse myself in the company’s culture, and also build on the many great pre-existing d&b industry relationships. As with any sales leader, my long-term goals are to sell more d&b today than yesterday, more this month than last month, and more this year than last year.
Related: 60 Seconds with Larry Italia of d&b audiotechnik Americas, May 29, 2019
What is the greatest challenge you face?
My challenges as a sales leader are the traditional challenges: How can I help d&b stand tall in a crowded marketplace with very competent competition? My plan is to build on the great foundation that I inherited when I joined the company by improving on our current sales structure, initiating compelling sales campaigns, letting the product excellence speak for itself, and continuing to build on a winning culture. d&b products rock, as do the people who work for the company—and the more customers that can participate in the d&b experience, the more sales and success we will see.
d&b audiotechnik • www.dbaudio.com/global/en