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60 Seconds with John Fiorito of DAS Audio

Get to know John Fiorito, national sales manager at DAS Audio.

John Fiorito

What is your new position, and what does it entail?
My new position is national sales manager, Installation & Nightclubs. The job entails product development, with the engineering of a state-of-the-art dance club and lounge loudspeaker, amplifier and signal processing that will position DAS Audio as a premier club sound provider. The position focuses on helping installation dealers progress with club sound system design and integration, and also allows DAS to design, commission and provide support for on-site project management.

How has your background prepared you for your new role?
I have been involved in nightclubs since 1992. I have worked in the largest Manhattan nightclubs, and I have handled technical matters for eight nightclubs located on Pleasure Island for Walt Disney World in Orlando, FL. I have an extensive installation background encompassing some of the premier nightclubs in the United States. When I was previously with Ohm Productions of Washington, D.C., I was involved in Echo Stage, the number-one club according to DJ Magazine. I have worked with every major headlining DJ and have worked with every product available for dance clubs.

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What new marketing initiatives are we likely to see from the company?
A new web site will be launched specifically for E11EVEN Sound by DAS in addition to the recently launched new DAS Audio website. We hope to improve brand recognition by focusing our message on who we are as a company, not just on our products, as well as through associations with premier entertainment groups that are considered leaders in their respective market segments.

What are your short- and long-term goals?
Initially, to continue to develop a strategic plan to increase sales and increase brand recognition. Moving into the future, we intend on setting the precedent for what a great club sound system should be. We intend on doing this by constantly staying ahead of technology with continuous research on how to make things better so as to not become complacent.

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What is the greatest challenge you face?
Getting others to move as quickly as I do and create a sense of urgency while still embracing the culture of my company.

DAS Audio •

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