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60 Seconds with John McMahon of Meyer Sound

Get to know John McMahon, vice president of sales and marketing at Meyer Sound Laboratories.

John McMahon
John McMahon

What is your new position, and what does it entail?

My new title is senior vice president of sales and marketing, and it involves leadership of essentially all the customer-facing teams—including, of course, sales and marketing, but also our Constellation and technical services teams, as well as other groups charged with meeting customer needs.

How has your background prepared you for your new role?

In various capacities over the years, I had been involved with marketing oversight, long before I took over leadership of marketing. Then I started working with [executive vice president] Helen Meyer more on the sales side, so I had been facilitating much of this before I came into the role formally. Also, when I was CEO of LCS Audio, though it was a much smaller company, I had overall responsibility for all of these functions.

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What new marketing initiatives are we likely to see from the company?

We have been working on new brand guidelines and a new branding strategy that will translate into the look and feel of our products and our ad placements. We are also looking at new ways to reach people, both potential and existing customers. We expect to apply new strategies using tools like Marketing Cloud from Salesforce to build connections to our customers and create a continuing dialogue with interested parties throughout the pro audio community.

What are your short- and long-term goals?

In the short term, our goal is to complete a restructuring that has been underway for a few months. It’s the same people plus a few new hires, but we’ve combined our design services with technical support and we’ve reorganized our sales team leadership structures both domestically and internationally. Over the long term, we’re working on a bottom-up sales strategy that engages our teams at all levels to provide accurate forecasting and new growth opportunities.

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What is the greatest challenge you face?

The recent round of tariffs certainly hasn’t helped matters, and the long-term effect of an extended coronavirus outbreak is worrisome. Beyond those immediate concerns, I would say the greatest challenge for Meyer Sound is maintaining the strong innovative and entrepreneurial mindset that has driven the company since John and Helen started it more than 40 years ago. We’ve become a successful and substantial loudspeaker manufacturing company, but we want to remember that our complete name is still Meyer Sound Laboratories. Innovative technology is at the heart of all we do and continues to set us apart from our competition. It’s not easy to remain nimble and responsive when you are a relatively large company, but it’s a challenge we are well equipped to take on. Unlike many of our competitors, we remain an independent and privately owned enterprise, and that allows us to stay focused on our core goals of technical innovation and strong customer relationships.