What is your new position, and what does it entail?
Jonathan “JP” Parker: In my new role as director of global sales and marketing, I will focus on global expansion of the Danley brand and business development into new market segments for our company, including product offerings in touring sound, studio recording, home theater, luxury cinema and safety warning systems divisions.
How has your background prepared you for your new role?
I have been very fortunate to have held a variety of positions over the last 30-plus years in domestic and international sales and marketing management, product management, front line sales, general management and procurement. Working for both small and large corporations (Aviom, ASPI, Harman, Bose, Martin Audio and others) has helped sharpen my understanding of how all the important pieces of a business must fit together to work effectively.
What new marketing initiatives are we likely to see from the company?
There will be an emphasis on bolstering our brand awareness to the markets we serve, especially at the user level.
What are your short- and long-term goals?
Short-term, our goal is to provide the best support possible for our customers, providing education, design support, and getting them the best solution for their projects. We have doubled our support staff to accomplish this. Long-term, my goal is to expand production overseas so we can provide faster turnaround and reduce some of the absorptive costs of shipping by air and sea to our international distribution.
What is the greatest challenge you face?
One of our biggest challenges is to get resellers and customers to open their minds to our technology and take the leap forward to a different and very viable approach! We are all human and become comfortable using the same things over and over that we know will work, even when there might be a better solution.
Danley Sound Labs • www.danleysoundlabs.com