What is your new position, and what does it entail?
I’ve recently taken on the position of broadcast sales manager at Synthax. Synthax distributes several premium pro audio lines including RME, Ferrofish, myMix and, more recently, audio-over-IP products by Digigram. In my new position, I’ll be responsible for taking these various technologies to the broadcast community and will be focused on a solutions-based approach for companies in this market. With Synthax’s diverse portfolio, I will want to understand our customers’ challenges and figure out how we can help. Additionally, one of my focus areas will be training, updating and supporting our reseller base, while presenting our comprehensive solutions to system integrators, mobile truck vendors, and many other professionals in the broadcast ecosystem.
How has your background prepared you for your new role?
While the technology is constantly evolving, I bring to bear a lot of experience in the field, having worked with major broadcast events including sports, television shows and other applications. Over the years, I’ve come to understand how productive workflows are created and how to make the “magic” happen. In addition to the many projects I’ve worked on, I’ve been blessed to have been mentored by highly accomplished colleagues who have been generous with their knowledge, patience and understanding. Whether it was working on Fox Sports’ audio package, the transition of Late Show with David Letterman to the Ed Sullivan Theater, working with leading mobile truck vendors or collaborating on the audio sound bed at SNL, I’ve been surrounded by professionals my whole career.
What new marketing initiatives are we likely to see from the company?
The broadcast market is very important to Synthax, and we plan to significantly increase our presence in this space with our end-to-end solutions. We will do this through targeted promotions, trade events and education. That said, nothing can replace the tried and true sales method of getting in front of end users and resellers and winning them over with competitive, performance-based broadcast solutions. We want our customers to fully understand the breadth of our portfolio, and how this can play a major role in a rapidly evolving broadcast market—which is increasingly becoming IP-based. Perhaps most important of all, we will make a point to listen to our customers and the challenges they face.
What are your short- and long-term goals?
My near-term goal is to spread the gospel of Synthax and be on the ground for our customers so they know we are here to help. While RME and Ferrofish are established brands in the broadcast market, we want to help establish Digigram as a leader in this space, particularly as it relates to IP workflow. I want to meet with as many of our customers as possible and let them experience Digigram’s offerings firsthand vis-à-vis other competitive offerings. In the long term, I am excited about our potential to develop additional products that will help us drive customer success. We have so much potential in our current ecosystem of products and it is truly exciting to see what possibilities the future may hold.
Synthax • www.synthax.com