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60 Seconds with Tom Knesel of Powersoft

Get to know Tom Knesel, general manager U.S. for Powersoft.

What is your new position, and what does it entail?
I am general manager U.S. for Powersoft. In this role, I will be responsible for the U.S. subsidiary/business unit, reporting directly to Powersoft’s board of directors in Italy. This will include support for business development activities and working actively to expand our network of key industry relationships.

How has your background prepared you for your new role
I’m excited about this role with Powersoft as it is an opportunity to combine my AV industry experience with my background in business management. But beyond the requirements for business acumen, it was a top priority of Powersoft to find someone who shares their values and commitment to building and developing relationships internally and externally. I’m really honored that they have invested their confidence in me to lead the U.S. team and operation.

Related: Innovations: Powersoft T Series Amplifiers, by Klas Dalbjörn, Feb. 25, 2019

What new marketing initiatives are we likely to see from the company?
While Powersoft is primarily known as a market leader in audio amplification, we also invest heavily in the R&D of complementary technologies including energy conversion and management. In this regard, I see two areas for near-term focus. First, Powersoft will continue to leverage our leadership position in the touring market into wider offerings and more innovative solutions for the fixed installation market, such as our new Mezzo series amplifier platform. Second, we will put greater emphasis on technologies such as M-Force and Mover, especially in immersive applications where we are able to significantly enhance and create more realistic sensory experiences, not only with respect to music, but also how we “feel” and interact with our environments.

What are your short- and long-term goals?
In the short term, I will be working closely with sales and business development director Luca Giorgi, who held the position of general manager for two years prior to my appointment. One of my top priorities will be to work with the team to ensure a successful transition as Luca moves back to Italy. In the long term, I will focus on building on the company’s established foundations so we are positioned for increased growth in the U.S. market. I am pleased to be joining a very capable team and solid infrastructure, and one of my goals will be to develop and strengthen our presence even further.

Related: At InfoComm, Powersoft Debuts Mezzo Amplifiers, June 12, 2019

What is the greatest challenge you face?
Learning Italian! No, seriously—Powersoft has a very open, collaborative and “family”-oriented corporate culture. A major challenge will be for me to act as a steward of this culture, while continuing to establish and grow our U.S. operation and market position.

Powersoft Audio • www.powersoft-audio.com

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