What is your new position, and what does it entail?
My new position is national sales manager, which oversees Mackie’s independent dealer and distributor partners within North America. I work directly with our sales team, which is structured with regional sales managers and account managers. Our shared goal is to drive sales and expand into new markets using best practices.
How has your background prepared you for your new role?
Being a guitar player since age 13, I studied audio recording as a major in college, earning a B.A. degree. This provided me an understanding of studio gear and signal flow. After playing in bands and teaching guitar lessons, that path led me to start in pro audio sales at a major MI retail chain, where I became audio department manager. Deciding to expand my horizons, I entered the manufacturers’ rep world, holding sales positions for several major industry brands and independent rep firms over a span of two decades. Being located between the NYC metro and Mid-Atlantic regions, high-revenue responsibilities have always been a staple of my career. Most recently, I was Eastern regional sales manager for Mackie, with responsibility for half the United States and Canada. I was always mentored along the way by great sales managers, and I bring that experience with me.
What new marketing initiatives are we likely to see from the company?
Our marketing efforts moved swiftly to create content covering our new product lines, tech support and live webinars. We also began a podcast series, The Ins & Outs with Mackie, which brings us closer to our users. Another great tool we created specifically for our dealer base is Mackie U, where a salesperson can watch a video presentation of a product category and complete questions to become Mackie-certified.
What are your short- and long-term goals?
I’m used to being in fast-paced business environments, so short- and long-term goals are almost the same for me. I have a lot of ideas ready to go and constantly implement company initiatives, one of which is entering the consumer electronics market with our new in-demand home/recording products such as multimedia monitors, USB mics, interfaces and headphones.
What is the greatest challenge you face?
The greatest challenge our sales team currently faces, not uncommon during COVID-19, is connecting with our dealer partners and consumers in new virtual ways—our team members are accustomed to conducting meetings and product demos/trainings in person. Mackie was well-positioned to supply the market with our new releases from NAMM 2020, where we released recording and podcasting products that professionals, novices, hobbyist, students, schools (and even us Mackoids) use every day to meet virtually. I tell the team, “Every virtual call we make using Mackie gear is a demo!”