Nashville, TN (July 9, 2015)—ADAM Audio has appointed industry veteran David Hetrick as the German speaker manufacturer’s North American CEO and will re-launch its U.S. business with a new Nashville headquarters.
“I’m impressed at the speed and quality that David has managed to build a dedicated new team and organization since having only been appointed head of professional sales in May 2015,” said company CEO Ferdinand von Wrede.
The current president of ADAM Audio USA, Roger Fortier, will leave the company by mutual agreement after a handover to Hetrick in the coming weeks. “We’re looking forward to growing ADAM Audio and taking it back to the strong position it held in the recent years in the U.S. At the same time we are grateful for Roger’s leadership in this company over the last few years,” said von Wrede.
Hetrick is known to many in the pro audio industry for helping develop ground breaking products Layla, Ezbus and Studio Precision monitors during his tenure at Event Electronics. Later he had a series of significant strategic successes at KRK as the director of worldwide sales that resulted in a growth of 400 percent for the brand.
“The philosophy behind the re-launch of ADAM Audio in the U.S.A. is to build a team and a structure from the ground up. We are going to implement a specific strategy for each product line within the ADAM brand that caters directly to the market needs,” Hetrick said.
ADAM Audio is celebrating its U.S. re-launch during NAMM with a party at its new offices just a few blocks from the Music City Center on July 9.