Bothell, WA (December 15, 2017)—The Alliance for IP Media Solutions (AIMS) and the Media Networking Alliance (MNA) have merged to form a single trade association for promoting IP in the media and entertainment industry.
The merger comes after a two-year history of collaboration, and is intended to facilitate a stronger impact on the industries they serve. The new joint organization will retain the AIMS name and will be governed by the existing AIMS bylaws. Full members of both organizations voted to approve the merger on December 13.
Like AIMS, MNA exists to promote a standards-based approach to IP interoperability. MNA is focused on AES67, and its membership consists of companies doing business in the broadcast, professional audio, pro AV, and installation markets.
In the past two years, AIMS and MNA have collaborated, formally executing a liaison agreement and cooperating to promote AES67 technology, which is common to both organizations’ roadmaps. Since the 2017 NAB Show, both organizations have also lent financial support to the IP Showcase.
The merger will create support for common standards expected to benefit multiple market segments at once. For example, products designed for the broadcast segment are in many ways similar to those for professional audio, but often the standards for those markets segments are developed without much coordination. This merger allows AIMS and MNA members to work on adopting common methodologies for transport, registration and discovery, connection management, and other areas of interoperability even as they focus on the unique requirements of their respective market segments.
In the wake of the merger, the organizations expect that their vendor members will have fewer variants of the standards to support and may cross-sell to other market segments more easily while making more efficient use of their R&D budgets. Meanwhile, AIMS user members will benefit from a wider selection of vendors whose products comply with standards on the AIMS roadmap.