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Anchor Audio Unveils New Brand Identity

Update aims to convey company’s evolution.

San Diego, CA (March 15, 2019)—Anchor Audio has updated its brand identity, marking the first change to the brand’s look in more than 40 years.

The new look is intended to reflect Anchor Audio’s evolution in terms of its organization and products, and has be implemented in an effort to better serve channel partners and customers.

While the new brand identity was first seen last year with the launch of a new product line, Series 2, it led to a top-to-bottom redesign of the Anchor Audio website, along with an updated company logo, graphic communications and a new brand voice.

According to Anchor, the move came after extensive market research, data analysis, and customer feedback. “Not only did we want an overall updated ‘look,’ we also wanted our personality as a company to be portrayed in our brand: transparent, honest, and above all, simple and reliable,” said Bethany Dineen, director of Marketing at Anchor Audio.

“Our partners and customers will not only notice a complete update and easy-to-navigate redesign to our website, but a consistent brand voice across all of our communications that captures the energetic and authentic culture of our company. Our rebranding efforts now accurately and positively represent the Anchor Audio promise: to provide superior audio with unmatched simplicity and reliability.”

Anchor Audio •