Pictured in the Ardent Studios atrium are (l-r) Lucas Peterson, assistant engineer; Tyler Kellogg, drums; Morgan Travis, guitar; Brent Cowles, lead vocals, guitar; Jeff Powell, producer, engineer; Dave Cole, bass; and Jonathan Alonzo, guitar, vocals.
Memphis, TN (March 11, 2014)—Inspired by the results of a two-song single project cut at Ardent Studios, Colorado band You Me & Apollo returned to the Memphis studio to record its new full-length album.
The band worked on both projects with producer/engineer Jeff Powell, who started out at Ardent 25 years ago answering phones, is now a successful independent producer/engineer and considers Ardent his home base.
“I just spent a 10-day run at Ardent with You Me & Apollo,” remarked Powell. “It all started with my one-day singles offer. If a band really has their act together, they can walk out at the end of the day with a two-song digital master and the lacquers for a seven-inch.”
Powell’s credit roster includes Bob Dylan, B.B. King, Tonic, Big Star, The Bottle Rockets, Stevie Ray Vaughan, Primal Scream, Lucinda Williams, Ryan Adams and The Afghan Whigs. His early years at Ardent landed him sessions working elbow-to-elbow with producer/engineer legends such as Jim Gaines, Glyn Johns, Rob Fraboni, John Hampton, Joe Hardy and Jim Dickinson.
“I got to do six records with Tom Dowd,” Powell recalls. “He put me in the engineer seat for my first major label record all those years ago after having me assist several engineers on a couple of projects with Lynyrd Skynyrd and The Allman Brothers. He gave me my big break, really. Most of my recording is done at Ardent, so that’s my family. I love those guys and I love the studio.”
In addition to working on numerous gold and platinum records, as well as six Grammy-winning projects, Powell currently chairs the P&E Wing for the Memphis Chapter of NARAS, and has been honored as a Legendary Producer of Memphis at the annual Blues Ball. Powell also been an Adjunct Professor, overseeing senior projects at the University of Memphis Recording Program.