Dave Froker, CEO Focusrite PLC, and Tim Carroll, VP of audio products, Avid, at NAMM 2016.
Anaheim, CA (January 25, 2016)—Avid and Focusrite announced at The NAMM Show that they are “in deep discussions,” collaborating on…something. In a statement to the press, the companies said they would reveal “further details of their collaboration in the spring of 2016.”
While the companies may be reticent to discuss what they’re discussing, it’s not the first time that they’ve worked together. Over the last 21 years, they’ve teamed up on projects as diverse as the original Focusrite-designed Mbox interface; the Control|24TM, Avid’s first mid-format console; and the earliest plug-ins based around a skeuomorphic GUI (D2 and D3).
Dave Froker, CEO of Focusrite PLC, noted, “We want to make the experience of using Focusrite hardware and Pro Tools software together the best possible experience for all our customers. Avid recognizes Focusrite as an ideal companion to Pro Tools and Focusrite recognize Pro Tools as the most mature professional recording platform for new Focusrite customers to adopt.”
Tim Carroll, VP of audio products, Avid, added, "Avid is committed to giving artists the tools they need to create the best-sounding audio possible. Focusrite shares that passion and is a key strategic addition to the rapidly growing number of leading technology providers that are using the Avid Connectivity Toolkit and Avid certification programs to develop solutions with that goal in mind. Focusrite interfaces provide the ideal hardware solution for Pro Tools.”
So—what do you think they’re collaborating on? Share your thoughts in the comments below.