Anaheim, CA (January 25, 2013)—inMusic Brands and Avid Technology have announced a “strategic initiative” where an abridged version of Avid’s Pro Tools will be bundled with select Akai Professional and M-Audio products, marking the first time that the software has been bundled with another manufacturer’s hardware.
“We view this unique alliance as an opportunity for our customers to have an incredible experience right out of the box,” said Jack O’Donnell, Founder, President, and CEO of inMusic Brands. “Clearly, millions of musicians have found Pro Tools to be the unmatched standard for audio editing and production, so this unique partnership—which came about as a result of the M-Audio and AIR acquisitions—ties directly into our mission. We’re honored to be working with Avid and look forward to developing this alliance further.” inMusic acquired M-Audio and AIR Music Technology from Avid in July of 2012.
Beginning this year, select M-Audio controller keyboards and audio interfaces, as well as certain Akai Professional products, will be shipping with Pro Tools Express, an abridged version of Avid Pro Tools 10 software.
Adds Avid’s W. Sean Ford, Vice President, Worldwide Marketing, “Including Pro Tools Express with inMusic’s M-Audio and Akai Professional products will make it easy for new musicians, producers, and DJs to start using a truly top-shelf music production toolset. We are pleased to extend aspiring professionals’ access to the music and audio production tools that set the standard for the industry today.”