(l-r) Gogi Gupta of Gupta Media and Robert Kraft, former president, Fox Music, at IRF 2012.
Zurich, Switzerland (August 13, 2013)—Barix is sponsoring the International Radio Festival, the world's largest public on-air festival, in September in Switzerland.
The International Radio Festival will offer global audiences the chance to "Listen to How the World Sounds" over a four-day period, and on a single channel. The programs will broadcast live content representing different cultures every two hours, with over-the-air signals in Zurich and the cities and regions of festival guests including BBC Radio ONE, Ibiza Global Radio and Medina FM of Morocco.
The event, now in its fourth year, extends beyond on-air celebrations. The festival offers a networking platform to share knowledge, explore audience trends and engage with global consumer and music business audiences onsite-including the B2B Forum, a hub for industry thoughtleaders and attendees to develop closer business and cultural relationships.
Barix, which offers IP audio solutions for studio-to-transmitter links, online radio broadcast, syndicated program distribution, dynamic ad insertion and more, serves as the sole industry sponsor from the vendor side.
"This year, the IRF invites more than 25 music radio shows, their creators and the radio stations that broadcast their shows-and otherwise engages with all stakeholders in the industry from presenters and program managers to music labels and technology leaders," said Miguel Alvarez, co-founder, International Radio Festival. "Barix is a clear leader in the area of enabling broadcast solutions for radio, and the IRF has its sights firmly set on working with industry leaders and authoritative voices in this exciting industry."
The festival takes place September 4-8 at Schloss Sihlberg in Sihlberg, Switzerland.