BassMaxx Climbs Into Treehouse

BassMaxx subs and bass horn cabinets are helping bring the beat home at Treehouse, a South Beach techno venue.
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Miami, FL (July 5, 2012)—BassMaxx subs and bass horn cabinets are helping bring the beat home at Treehouse, a South Beach techno venue.

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BassMaxx provided and installed six self-powered double 18-inch subwoofers and four self-powered double 12-inch bass horn cabinets, complete with on-site system tuning and optimization, into the subsequently crowned Miami NewTimes “Best Small Music Venue – 2012”.

“These days, DJs’ demands on equipment are consistently surpassing the status quo of just a few years ago; low-end demands are the greatest, and often the weakest point in a sound system,” said Gregory Selph, Treehouse operating partner and a 23-year veteran of the nightclub industry. “Customers [had been] emailing and blogging about our amazing DJ lineups and constantly failing sound systems. We chose BassMaxx after blowing up every other viable option on the market. Our sound tech labor invoices, let alone the parts, were sucking us dry. BassMaxx is directly the opposite. BassMaxx makes low end effortless…waterproof, drink-proof, DJ-proof, self powered, self cooling, self monitoring, self limiting, and just bass crushing. Wheel it in, plug it in, ready to begin.”

Treehouse now utilizes BassMaxx on two dance floors, with a Sub-Mergence system consisting of four SS218-A self-powered double 18-inch subwoofers, and two X2C-A self-powered bass horns in the Main Room; and in Room Two, a Sub-Mergence system consisting of a pair of SS218-A self-powered double 18-inch subwoofers, and two X2C-A self-powered bass horns.

David Lee, president of BassMaxx, recounted the demo that sold the venue on his products: “We stopped by Treehouse on our way out of town [after Ultra Music Festival], rolled in four of the SS218s, plugged them into extension cords and split the signal off the mixer with a Y adapter. The effect on the walls and décor was pretty interesting, so say the least. I could tell they had never had bass like that in the room before and I think it worried them at first. I assured them that we could fairly well contain the bass indoors by using placement and delays to target the nulls at the doorways, but they would probably have to glue and screw down everything on the walls. We also discussed the Sub-Mergence technology that adds massive dynamic impact to the deep bass of the SS218s, which is the direction they decided to take.”

Open for approximately a year-and-a-half, Treehouse combines 7,000-square-feet of indoor and outdoor entertainment space. Treehouse is known as a underground DJ venue, specializing in European techno bookings weekly.

Treehouse
www.treehousemiami.com

BassMaxx
www.bassmaxx.com