Westlake Village, CA (February 22, 2012)—Blue Microphones and TC Group International will end their European distribution partnership at the end of March.
TC Group International will remain the distributor of Blue Microphones in the MI and Professional Audio sales channel until March 31, 2012. Over the coming months, Blue Microphones will transition away from distribution through TC Group International by partnering with European distributors on a country-by-country basis.
According to a statement, “both TC Group International and Blue Microphones have grown rapidly over the past few years and each company has acknowledged the mutual benefit of this decision. Ending this distribution partnership is seen as a natural progression by both companies as they continue to strengthen their core business and focus on their individual areas of growth.”
“TC Group has been a longstanding global partner and we wish them continued success” says John Maier, CEO of Blue Microphones. “As Blue continues to grow, we are making it a priority to focus on European expansion and support. This new distribution strategy is a necessary next step as Blue expands and we look forward to working closely with our distributor and dealer partners in each country.”
“It has been a pleasure to work with Blue Microphones and we are honored to have been a part of their growth” says Peter Bager, CEO of TC Group International. “TC Group International will continue to honor its commitments to existing Blue Microphones customers through the transition. Looking forward, we will now be able to strengthen our focus even further on core products and essential groups of customers.”
Starting in April 2012, all sales and support will be provided by Blue Microphones through its selected distributor partners. Future brand representation inquiries should go directly to Blue Microphones VP of Worldwide Sales – Pro Division, Michael Huckler at firstname.lastname@example.org.
TC Group International, the distribution arm of TC Group, continues to distribute its own brands, including TC Electronic, TC-Helicon, Tannoy, Dynaudio Acoustics, Lab.gruppen and Lake, across all worldwide markets excluding North America.
TC Group International