New York, NY (September 1, 2011)–The Audio Branding Academy has announced its lineup for the Audio Branding Congress in November, which will include keynote speaker Martyn Ware, formerly of Human League and Heaven 17.
The Audio Branding Congress, with the theme “Stay Connected, Sound Global,” will focus on audio branding innovation in the world of mobile media, content and app development. The event takes place Thursday, November 17, 2011, at Columbia Faculty House at Columbia University in Manhattan, hosted by audio branding company Expansion Team.
Keynote speaker for the congress will be Martyn Ware, well known as a founding member of seminal bands Human League and Heaven 17. Ware is currently head of sonic experience and co-founder of sound branding agency Sonic ID, London and Portland, OR. “Audio branding is now a global conversation and this is the place where the future of the industry is being decided,” says Ware.
Mark Koelfgen, executive creative director at advertising agency McGarryBowen, New York and Chicago; his colleague Jerry Krenach, director of music at McGarryBowen; and Stephen Dewey, principal of audio company Machine Head, Santa Monica, CA, will present insider views of their branding campaign for Verizon’s Droid phone.
Tapio Hakanen, sound design manager at Nokia, will discuss the future of mobile technology as it relates to audio branding. Hakanen has been responsible for the creation of Nokia’s audio brand assets and delivery of sounds to over one billion Nokia devices.
Also speaking at the event will be Russ Jones, creative director of UK-based sonic branding firm Condiment Junkie. Jones and his team are well known for innovative design of audio user interfaces for best-selling mobile apps.
The Audio Branding Academy also recognizes its most recent sponsor, Man Made Music, corporate benefactors of the 2011 Audio Branding Congress.
Audio Branding Congress